

实用国际商务英语谈判与沟通PDF格式文档图书下载
- 购买点数:11 点
- 作 者:李之松主编 邓鹏丽副主编 伍安东 刘纯懿 管机灵 刁嘉雯 邓鹏丽 李之松编
- 出 版 社:北京:北京理工大学出版社
- 出版年份:2015
- ISBN:9787568206679
- 标注页数:276 页
- PDF页数:287 页
Chapter One An Overview of International Business Negotiations 1
Section 1 Outline of the Book 1
Section 2 Definition of International Business Negotiations 2
Section 3 Theories of International Business Negotiations 5
Section 4 Features of International Business Negotiations 7
Section 5 Objectives of International Business Negotiations 9
Section 6 Categories of International Business Negotiations 11
Section 7 PRAM Model for International Business Negotiations 15
Section 8 Principles of International Business Negotiations 17
Section 9 A Case of International Business Negotiations:How Giving Face Can Brew Success 18
Knowledge added:Top Ten Practical Tips for International Business Negotiations 25
Chapter Two Process of International Business Negotiations 31
Section 1 A Framework of International Business Negotiations 31
Section 2 Preparation for International Business Negotiations 36
Section 3 Opening of International Business Negotiations 39
Section 4 Formal Information Exchange of International Business Negotiations 40
Section 5 Concession and Agreement of International Business Negotiations 44
Section 6 Agreement Execution of International Business Negotiations 49
Section 7 Simulation of International Business Negotiations 50
Section 8 Case Study:A Successful International Business Negotiation 50
Knowledge added:Business Negotiation—NO TRICKS 52
Chapter Three Basic Links of International Business Negotiations 57
Section 1 Introduction 57
Section 2 Inquiries 58
Section 3 Offers 61
Section 4 Counter-offers 63
Section 5 Acceptance 65
Section 6 Conclusion of a Business Contract 66
Section 7 Case Study:Shopping Tote Bag Negotiations 71
Chapter Four Basic Qualities of International Business Negotiators 78
Section 1 Requirements for Qualified International Business Negotiators 78
Section 2 Responsibilities of International Business Negotiators 83
Section 3 Teamwork for the Negotiating Team 86
Section 4 Simulation of International Business Negotiations 88
Section 5 Case Study:Chinese Negotiation Training on Sales Price 88
Knowledge added Part Ⅰ:Ten Personality Traits of Top Negotiators 91
Knowledge added Part Ⅱ:Long Yongtu(龙永图):China's Chief Negotiator 93
Chapter Five Management of International Business Negotiations 99
Section 1 Brief Introduction to Management 99
Section 2 Management of Negotiators in International Business Negotiations 103
Section 3 Management of Teamwork in International Business Negotiations 107
Section 4 Management of Agenda and Communication Forms in International Business Negotiations 109
Section 5 Management of Time and Place in International Business Negotiations 111
Section 6 Management of Atmosphere in International Business Negotiations 113
Section 7 Management of Risks in International Business Negotiations 114
Section 8 Simulation of International Business Negotiations 118
Section 9 Case Study:The Conclusion of the Price of the Chairs for Airport 119
Chapter Six Strategies and Skills of International Business Negotiations 125
Section l An Overview and Comparison of Negotiation Strategies and Skills 125
Section 2 International Business Negotiation Strategies 126
Section 3 International Business Negotiation Skills 129
Chapter Seven Etiquette in International Business Negotiations 148
Section 1 Brief Introduction to the Importance of Etiquette 148
Section 2 Basic Etiquette of People's Daily Performances 149
Section 3 Etiquette in Formal International Business Negotiations 150
Section 4 Etiquette in Contract Signing Ceremony 154
Section 5 Manners in Attending International Business Negotiations 156
Knowledge added:Ten Tips on French Business Etiquette 157
Chapter Eight Intercultural Issues and Styles of International Business Negotiations 162
Section 1 Factors Influencing International Business Negotiations 162
Section 2 Foundation and Types of Culture in International Business Negotiations 166
Section 3 Cultural Differences in International Business Negotiations 170
Section 4 Personal Styles of International Business Negotiations 176
Section 5 Team Styles of International Business Negotiations 179
Section 6 Cultural Styles of International Business Negotiations 181
Section 7 Simulation of International Business Negotiations 190
Knowledge added:Culture Differences in the Preferred Flow of Business Negotiations 190
Chapter Nine International Business Price Negotiations 195
Section 1 Formation of the Price in International Business Negotiations 195
Section 2 Features of International Business Price Negotiations 200
Section 3 Targets of International Business Price Negotiations 202
Section 4 Essentials of International Business Price Negotiations 204
Section 5 Skills of International Business Price Negotiations 207
Section 6 Cases of International Business Price Negotiations 211
Chapter Ten International Business Contract Negotiations 220
Section 1 Formation of a Contract in International Business Negotiations 220
Section 2 Features of International Business Contract Negotiations 227
Section 3 Objectives of International Business Contract Negotiations 230
Section 4 Principles of International Business Contract Negotiations 231
Section 5 Strategies and Skills of International Business Contract Negotiations 233
Section 6 A Case Study of International Business Contract Negotiations 237
Chapter Eleven Language Skills and Non-business Communication in International Business Negotiations 243
Section 1 Features of Language Skills of International Business Negotiations 243
Section 2 Language Skills of International Business Negotiations 245
Section 3 Importance of Non-business Communication in International Business Negotiations 250
Section 4 Non-business Communication in the Phase of Greeting Customers in International Business Negotiations 251
Section 5 Non-business Communication in the Phase of Formal Negotiations in International Business Negotiations 251
Section 6 Non-business Communication at Other Activities in International Business Negotiations 252
Section 7 Non-business Communication in the Phase of Seeing off Customers in International Business Negotiations 258
Appendix Ⅰ:The First Simulation of International Business Negotiations 261
Appendix Ⅱ:The Second Simulation of International Business Negotiations 269
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