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Unit One 1

Text Hire Nice People,Treat Them Well 1

Reading Activity Case Study:Job Analysis,Recruitment,Interview 5

Unit Two 10

Text Do I"Really"Have Your Attention? 10

Reading Activity Developing a Marketing Plan 15

Unit Three 22

Text Placing Your First Order 22

Reading Activity More Consumers Switch to Online 26

Unit Four 32

Text The Balance Sheet 32

Reading Activity Understanding General Accepted Accounting Principles 36

Unit Five 42

Text Activity-Based Costing 42

Reading Activity Principles of Just-in-time Manufacturing 46

Unit Six 51

Text China's Entry Into the WTO 51

Reading Activity An Introduction to GATT and the WTO 56

Unit Seven 62

Text Investors and Taxes 62

Reading Activity Traders and Investors 66

Unit Eight 71

Text Investment 71

Reading Activity Investments and Markets 75

Unit Nine 80

Text Letters of Credit 80

Reading Activity Electronic Checks 84

Unit Ten 90

Text Insurance 90

Reading Activity Types of Insurance 95

Unit Eleven 100

Text The Decision-Making Process 100

Reading Activity Types and Attributes of Management Reports 105

Unit Twelve 111

Text Import and Export 111

Reading Activity Purchase Contract 115

Supplementary Reading Passages 121

Stock Exchange 121

Unemployment 124

Inflation 127

Commercial Banking Today 129

Personal Budget 132

Business Operation 135

Plastic Payment Systems 137

Buying Is Not a Rational Decision 140

Appendix Ⅰ Key To Units 1—12 144

Appendix Ⅱ Glossary 166

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