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商务英语函电  2008年版

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  • 购买点数:15
  • 作 者:胡鉴明主编
  • 出 版 社:北京:中国商务出版社
  • 出版年份:2008
  • ISBN:9787801819130
  • 标注页数:480 页
  • PDF页数:496 页
图书介绍:本套教材从理论到实践,作了全方位的考虑,以求满足我国对商务英语人才的需求。 本书理论联系实际,并在商务传真与电子邮件写作方面作了详细、准确的介绍。另外,对外贸单证作了归纳、回应式说明。

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图书介绍

Chapter One Introduction(导论) 3

Chapter Two The Layout of Business Letters(商务信函的格式) 6

Section 1 Introduction 6

Section 2 Language Style 7

Section 3 Format of Business Letters 12

Section 4 Layout of the Common Blocked Lines for Business Letters 17

Section 5 Addressing Envelopes 23

Chapter Three Establishment of Business Relations and Credit Status Enquiries(建立业务关系和资信调查) 27

Section 1 Establishment of Business Relations 27

Section 2 Credit Status Enquiries 32

Section 3 Useful Expressions 40

Chapter Four Enquiry and Offer(询价和报盘) 44

Section 1 Enquiry 44

Section 2 Guidelines for Writing Enquiries 45

Section 3 Reply to Enquiries:Offer 46

Section 4 Important Notes on an Offer 47

Section 5 Guidelines for Replying to Enquiries 50

Section 6 Specimen Letters 55

Section 7 Useful Expressions 62

Chapter Five Response to Offers(回应报价) 66

Section 1 Declining an Offer 66

Section 2 Guidelines for Declining an Offer 66

Section 3 Conditional Acceptance:Counter-offer 67

Section 4 Guidelines for Writing Counter-offer Letters 68

Section 5 Entire Acceptance 70

Section 6 Guidelines for Writing Acceptance Letters 71

Section 7 Specimen Letters 73

Section 8 Useful Expressions 79

Chapter Six Order Placing & Replies to Orders(下订单及对订单的回应) 84

Section 1 Introduction 84

Section 2 How to Place an Order 87

Section 3 Confirmation of an Order 93

Section 4 Useful Expressions 99

Chapter Seven International Business Contract(国际商务合同) 103

Section 1 A Brief Introduction to International Business Contract 103

Section 2 The Contract Heading 106

Section 3 The Recitals 108

Section 4 The Main Body of a Contract 110

Section 5 The Validation of a Contract 119

Section 6 Specimens of Contract 122

Section 7 Useful Expressions 138

Chapter Eight Terms of Payment(支付条款) 139

Section 1 Payment Instruments 139

Section 2 Method of Payment 142

Section 3 SPecimen Letters 147

Section 4 Useful Expressions 151

Chapter Nine Letter of Credit(信用证) 155

Section 1 Introduction 155

Section 2 Parties in a Letter of Credit 158

Section 3 Contents of a Letter of Credit 160

Section 4 Categories of Letters of Credit 161

Section 5 Basic Documentary Procedure of L/C 168

Section 6 Characteristics of Settlement by L/C 174

Section 7 Payment Terms in the Contract 175

Section 8 Specimens of L/C 181

Section 9 Specimen Letters Concerning L/C 190

Section 10 Useful Expressions 197

Chapter Ten Shipment and Ocean Bill of Lading(B/L)(装运及海运提单) 201

Section 1 Ocean Transport 201

Section 2 Terms of Shipment in the Contract and the Covering L/C 205

Section 3 Types of Ocean Bill of Lading 209

Section 4 Contents of Ocean B/L and Its Making 212

Section 5 Specimen Letters 221

Section 6 Useful Expressions 228

Chapter Eleven Packing(包装) 231

Section 1 The Importance of Packing in Foreign Trade 231

Section 2 Packing Terms in Foreign Trade 232

Section 3 Different Kinds of Transportation Packing and Their Packaging Containers 234

Section 4 Packing Marks 237

Section 5 Packing List & Weight List 240

Section 6 Specimen Letters 243

Section 7 Useful Expressions 246

Chapter Twelve Insurance(保险) 249

Section 1 Insurance in Foreign Trade 249

Section 2 Marine Insurance 249

Section 3 Types of Coverage 251

Section 4 Effecting Insurance 254

Section 5 Specimen Letters 256

Section 6 Useful Expressions 258

Chapter Thirteen Complaints,Disputes and Claims(投诉、争议与索赔) 261

Section 1 Definition of Complaints,Disputes and Claims 261

Section 2 Different Types of Complaints,Disputes and Claims 261

Section 3 Specimen Letters 262

Section 4 Useful Expressions 270

Chapter Fourteen Agency(代理) 273

Section 1 Introduction 273

Section 2 Relations between Principal and Agent 274

Section 3 What to Be Covered in Agency Agreement 274

Section 4 Specimen Letters 278

Section 5 Useful Expressions 281

Chapter Fifteen Quality Terms(质量条款) 285

Section 1 Introduction 285

Section 2 Means to Express Quality 285

Section 3 Terms of Quality 289

Section 4 Quality Guarantee 291

Section 5 Specimen Letters 294

Section 6 Useful Expressions 299

Chapter Sixteen Quantity Terms(数量条款) 301

Section 1 The Importance of Quantity Clause 301

Section 2 Units of Measures and Weights 301

Section 3 The Calculation of the Weight of Goods 303

Section 4 The Application of Quantity Terms 304

Section 5 Specimen Letters 307

Section 6 Useful Expressions 308

Chapter Seventeen Commodity Categorization and Price Terms(商品分类和价格条款) 310

Section 1 Categorization of Trading Commodities 310

Section 2 Survey on International Trade Practice 317

Section 3 Price Terms Commonly Used in International Trade 319

Section 4 Specimen Letters 327

Section 5 Useful Expressions 329

Chapter Eighteen Business Fax and E-mail Writing(商务传真和电子邮件写作) 333

Section 1 Introduction 333

Section 2 Fax 334

Section 3 E-mail 341

Section 4 Useful Expressions 351

Chapter Nineteen Documentation in International Trade(外贸单证) 355

Section 1 Introduction 355

Section 2 Kinds of International Trading Documents 356

Section 3 Issues Concerning Documents 358

Section 4 Specimens 360

Section 5 Useful Expressions 369

PART TWO 375

Exercises 375

Key to Exercises 427

Reference 472

后记 477

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