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经贸英语报刊阅读教程

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图书介绍:本书是《经贸专业英语报刊阅读教程》的修订版。原书经过4轮的使用,一些文章已经脱离了当前的社会经济背景,现更换为更加贴合当前国际经济社会局势的文章,才能更好地体现报刊文章的时效性,拓展学生的国际化视野。

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图书介绍

Part Ⅰ Economy 1

Unit 1 Good Policy,and Bad 1

Unit 2 Global Grind 16

Part Ⅱ Trade 27

Unit 3 EU Resolves Solar-Panel Trade Dispute with China 27

Unit 4 Transatlantic Trading 38

Unit 5 Europe's Internet Revolt:Protesters See Threats in Antipiracy Treaty 51

Part Ⅲ Finance 66

Unit 6 5 Ways the New Fed Chairman Will Be Different 66

Unit 7 America's Government Shutdown 80

Part Ⅳ Marketing 91

Unit 8 It's an Ad,Ad,Ad,Ad World 91

Unit 9 A Facebook Campaign That Connected 108

Unit 10 Apple vs.Google 119

Part Ⅴ Management 134

Unit 11 Fiat's Extreme Makeover 134

Unit 12 Steve Jobs:Management Innovator 148

Part Ⅵ Industries 158

Unit 13 The Last Kodak Moment? 158

Unit 14 Apple Is Feeling the Pressure 174

Part Ⅶ Organizations 187

Unit 15 G-20 Seeks Private Funding for Infrastructure Projects 187

Unit 16 APEC Shows the Way on Trade 198

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