马云的颠覆智慧PDF格式文档图书下载

CHAPTER 1 Unorthodox Innovation:A New Way of Thinking 9

What Is Unorthodox Innovation? 9

Case 1 Laziness Drives Innovation 11

Case 2 Ma Survived the River of Internet 14

Case 3 205 Mercedes-Benz Smart Sold within Three Hours 21

CHAPTER 2 Dreams behind the Unorthodox Innovation 25

Case 1 Days of Burning Passion 29

Case 2 Money Is Not a Problem for Ma 35

Case 3 A Roadblock Called Money 46

Case 4 Ma's Dream Nurtured by His Entrepreneurial Value 55

CHAPTER 3 Unorthodox Innovation Is Insight 63

Ma Tells You the Secret of Making Money 63

Case 1 Stay Away from Bluffing 65

Case 2 The Greater Taobao Strategy 70

Case 3 To Block and to Make Public 73

CHAPTER 4 Innovation and Subversion 81

Case 1 Ma and Movie-Making 82

Case 2 The Unique Tao 83

Case 3 Making Inroads in the US Market 90

CHAPTER 5 Efficient Execution-Key To Subversion 95

How Did Execution Capacity Become Scarce? 95

Case 1 Acting Quickly 97

Case 2 Ma's Reputation and His Execution 101

Case 3 If the Mountain Didn't Come to Me,I Would Go to It 108

Case 4 Loyalty Pays Off 113

CHAPTER 6 Unorthodox Innovation Calls for A Sense of Crisis 119

Case 1 The Crisis Has Come.Go Spending Your Money!!Go Shopping!!! 120

Case 2 The Crisis Never Stays Away 124

Case 3 For My Country 127

CHAPTER 7 The Hardest ofUnorthodox Innovation-Self-Denial 133

One's Worst Enemy Is Oneself 133

Case 1 The Great Withdrawal 134

Case 2 Pressure for Real 145

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