国际商务联系学PDF格式文档图书下载
PREFACE 1
CHAPTER ONE BASIC CONCEPTS 15
Ⅰ Information Theory 15
Ⅱ Theory of Human Communication 22
Ⅲ International Business Communication 24
Ⅳ Prerequisites for the Subject 26
CHAPTER TWO CULTURAL INFLUENCES 30
Ⅰ Different Cultures mean Different Communications 30
Ⅱ Comparisons between Written and Oral Communications 36
Ⅲ English,a Changing Language 40
Ⅳ English and Chinese as Cormmon Business Languages 43
Ⅰ Modes of Business COmmunication 49
CHAPTER THREE BUSINESS COMMUNICATION PRINCIPLES 49
Ⅱ Business Communication Principles(I) Completeness,Conciseness,Consideration 51
Ⅲ. Business Communication Principles(I) Concreteness, Clearness, Courtesy, Correctness 61
CHAPTER FOUR THE PREPARATIONS OF EFFECTIVE MESSAGES 72
Ⅰ. Importance of Good Planning 72
Ⅱ. Five Planning Steps 74
Ⅲ. Basic Organizational Approaches 85
Ⅳ. Composition of the Message and Its Completion 91
CHAPTER FIVE GENERAL TYPES OF BUSINESS WRITING 99
Ⅰ. Domestic Business Letters 99
Ⅱ. International Business Letters 111
Ⅲ. The Job Application Messages 114
Ⅳ. Other Main Types of Business Writing Memos,Cables,Telexes and Faxes 124
Ⅰ. Direct Requests 132
CHAPTER SIX WRITTEN COMMUNICATIONS IN ENGLISH 132
Ⅱ. Good News Messages 139
Ⅲ. Bad News Messages 145
Ⅳ. Routine Business Letters 149
CHAPTER SEVEN SOCIAL AND GOODWILL MESSAGES 166
Ⅰ. Some Guidelines 166
Ⅱ. Thank-you Messages 168
Ⅲ. Messages for Joyous Occasions 171
Ⅳ. Messages of Sympathy 174
Ⅴ. Invitations and Responses 178
CHAPTER EIGHT ORAL COMMUNICATIONS 184
Ⅰ. Importance of Effective Oral Communication in Interna-tional Business 184
Ⅱ. Behavioral Variables Affecting Oral Presentations 186
Ⅲ. Main Types of Oral Communications and Their Preparation 189
Ⅳ. Listening 193
CHAPTER NINE TRANSLATION FOR INTERNATIONAL BUSINESS 197
Ⅰ. Newmark's Dynarmics of Translation 197
Ⅱ. Communicative Translation 199
Ⅲ. Some Suggestions for Comm 202
Ⅳ. Examples of Written Translations for Business 203
CHAPTER TEN A FEW WORDS ABOUT THE HI-TECHS USED FOR COMMUNICATIONS IN INTER-NATIONAL BUSINESS 209
Ⅰ. Just a Few Words 209
Ⅱ. Products Now Available 209
Ⅲ. Things to be Available Soon 213
Ⅳ. Possible Effects on Business Communicators 214
- 《国际商务联系学》宗宝麟,王鲁梅著 1994
- 《国际商务英语会话》陆墨珠编著 2002
- 《国际商务实务》尹显萍,申皓主编 2011
- 《国际商务》吴晓荧编著 2004
- 《国际商务函电》陈敏,陈淑梅主编 2017
- 《国际商务实务英语》景楠主编 2011
- 《国际商务单证操作实务》倪华编著 2010
- 《国际商务英语会话》滕美荣主编 2016
- 《文化礼仪与国际商务》王臻著 2017
- 《新编国际商务日语函电》郭正义,肖熠,李越编著 2015
- 《首届北京地区对外汉语教学研究生学术论坛文集》本社编 2010
- 《北京WTO事务中心年度研究报告 2010年 经济危机与贸易保护主义》本社编 2010
- 《首都教育服务贸易发展报告 2009》北京第二外国语学院国际服务贸易暨国际文化贸易研究中心编 2009
- 《北京高等教育精品教材 国际贸易实务教程 第3版》安徽主编 2009
- 《开放足迹 北京教育学院对外合作交流成果汇编》北京教育学院编 2008
- 《面向世界的首都教育 更加积极主动地扩大北京教育对外开放的战略思考》桑锦龙,李政主编 2013
- 《中国高等教育对外交流现象研究 北京大学与清华大学个案分析》田玲著 2003
- 《中文前沿 2015》邓如冰主编;胡少卿,周晨萌副主编 2015
- 《WEB+DB PRESS中文版 2》日本技术评论社编 2015
- 《北京理工大学出版社》彭奇林主编 2010