服装与广告英语口语PDF格式文档图书下载

第一编 服装英语口语 1

第一部分 服装英语入门 1

Lesson One Shopping 1

Lesson Two Large Collections 6

Lesson Three About Styles,Colors and Sizes 10

Lesson Four Business Talk 13

Lesson Five Publicity and Advertisement 17

Lesson Six Pay A Visit to The Garment Manufacturing Factory 21

Lesson Seven The organization of Garment Co 25

Lesson Eight Production Line Balance and Q.C 30

Lesson Nine Trend of Fashion In The World 34

Lesson Ten Getting Around In Paris 38

第二部分 服装贸易英语 41

Lesson Eleven Establishing Business Relations 41

Lesson Twelve Enquiries and Replies 45

Lesson Thirteen Quotations and Counter Offers 48

Lesson Fourteen Orders,L/C and Payment Terms 51

Lesson Fifteen Shipment,Packing and Insurance 55

Lesson Sixteen Claim and Arbitration 59

Lesson Seventeen Telephone Call 62

Lesson Eighteen Businessman's Shape and Clothes 65

Lesson Nineteen One Is As Old As He Feels 68

Lesson Twenty Beauty Contests 71

第三部分 阅读与深化 75

Lesson One Round Up Fashion Market in Guangzhou 75

Lesson Two Dressed to kill,Deep in love 78

第二编 涉外广告英语口语 80

第一部分 广告常识 80

Lesson One Fundamentals of Advertising 80

Lesson Two Advertising Planning 84

Lesson Three Advertisement Creation 88

Lesson Four International Advertisement Creation 92

Lesson Five About Web AD 96

Lesson Six Job Ad 101

Lesson Seven Model:Sublimation Trademart 106

Lesson Eight Fair USA August 12-16,2007 111

Lesson Nine General Review 114

第二部分 广告升华 118

Lesson Ten The History of Advertising 118

Lesson Eleven Media of Advertising to be Selected 123

Lesson Twelve The Fundamental Formation of Advertisement 128

Lesson Thirteen The characteristics of English Morphology Syntax and Rhetoric in Advertising 135

Lesson Fourteen On International Talented People 139

Lesson Fifteen Advertising words on Fashion 143

Lesson Sixteen Translation of Advertising 147

Lesson Seventeen News English 153

Lesson Eighteen Official Calls on Residents to Unite in Support of Beijing's Efforts 157

Lesson Nineteen Nation Sincere in WTO Commitment 159

Lesson Twentieth WTO Entry First Step into Global Economy 162

第三部分 阅读和深化 164

Lesson One Selling styles 164

Lesson Two Advertising Media 168

Lesson Three The Selling of a Product 173

Lesson Four Why People Buy 177

第三编 附录 182

附录A 简易口语速成揭秘 182

附录B 赞美语 201

附录C 英美书法 204

附录D 扩大词汇技巧之一——构词法 208

附录E 习用简易外贸套语 216

第四编 焦点语法 218

主要参考书目 235

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