商务学导论 第7版PDF格式文档图书下载
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- 作 者:(美)尼克而斯(Nickels W.G.) (美)麦克休(McHugh J.M.) (美)麦克休(McHugh S.M.)著
- 出 版 社:北京:清华大学出版社
- 出版年份:2005
- ISBN:7302110492
- 标注页数:473 页
- PDF页数:557 页
PROLOGUE:GETTING READY FOR PRIME TIME 1
PART 1 Business Trends:Cultivating a Business in Diverse,Global Environments 2
1 Managing within the Dynamic Business Environment:Taking Risks and Making Profits 2
2 Competing in Global Markets 34
3 Demonstrating Ethical Behavior and Social Responsibility 68
APPENDIX:Working within the Legal Environment of Business 92
PART 2 Business Ownership:Starting a Small Business 108
4 Choosing a Form of Business Ownership 108
PART 3 Business Management:Empowering Employees to Satisfy Customers 140
5 Management,Leadership,and Employee Empowerment 140
6 Adapting Organizations to Today's Markets 168
PART 3 CAREER PORTFOLIO 197
PART 4 Management of Human Resources:Motivating Employees to Produce Quality Goods and Services 197
7 Motivating Employees and Building Self-Managed Teams 200
PART 4 CAREER PORTFOLIO 231
PART 5 Marketing:Developing and Implementing Customer-Oriented Marketing Plans 232
8 Marketing:Building Customer and Stakeholder Relationships 232
9 Developing and Pricing Products and Services 264
PART 5 CAREER PORTFOLIO 264
PART 6 Decision Making:Managing Information 296
10 Understanding Financial Information and Accounting 296
PART 6 CAREER PORTFOLIO 327
PART 7 Managing Financial Resources 330
11 Financial Management 330
12 Securities Markets:Financing and Investing Opportunities 358
13 Understanding Money and Financial Institutions 392
PART 7 CAREER PORTFOLIO 419
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