电子商务英语PDF格式文档图书下载
Chapter 1 Internet and World Wide Web 1
Section A E-Business Essentials 1
The ABC of Internet and World Wide Web 1
Section B Online Reading Material 4
The Internet and Business 4
Section C Online Surfing 12
What We Will Need to Get Started 12
Section D Supplementary Reading 14
E-English Rules the Waves 14
Chapter 2 Electronic Business Basics 16
Section A E-Business Essentials 16
Defining E-Business 16
Section B Online Reading Material 19
Power at Last 19
Section C Online Surfing 24
An E-mail Account 24
Section D Supplementary Reading 28
What's the Meaning of @ in the E-mail Address 28
Chapter 3 Business-to-Business E-Business 29
Section A E-Business Essentials 29
Defining Business-to-Business E-Business 29
Section B Online Reading Material 31
How Business-to-Business Works 31
Section C Online Surfing 35
Search Engines and Directories 35
Section D Supplementary Reading 39
Google Is Adding Major Libraries to Its Database 39
Chapter 4 Business-to-Consumer E-Business 43
Section A E-Business Essentials 43
Defining Business-to-Consumer E-Business 43
Section B Online Reading Material 46
Understanding B2C E-Business 46
Section C Online Surfing 50
Web Address and Domain Names 50
Section D Supplementary Reading 54
From a Librarian to America's Richest Man 54
Chapter 5 E-Business Web Site 55
Section A E-Business Essentials 55
Reviewing Web Hosting Vocabulary 55
Section B Online Reading Material 58
Usability of the E-Business Web Site 58
Section C Online Surfing 63
Visiting Online Stores 63
Section D Supplementary Reading 66
Big Media,Little Blogosphere 66
Chapter 6 Marketing Strategy for E-Business(Ⅰ) 69
Section A E-Business Essentials 69
Identifying Marketing Issues 69
Section B Online Reading Material 72
E-Marketing Planning 72
Section C Online Surfing 77
Online Advertising:Banner Ads 77
Section D Supplementary Reading 79
China Promises Internet Bounty 79
Chapter 7 Marketing Strategy for E-Business(Ⅱ) 82
Section A E-Business Essentials 82
Market Research for E-Business 82
Section B Online Reading Material 84
Applying the Marketing Mix to E-Business 84
Section C Online Surfing 90
Online Forms 90
Section D Supplementary Reading 93
How Auction Sites Work Online 93
Chapter 8 Electronic Payments 94
Section A E-Business Essentials 94
Electronic Payments 94
Section B Online Reading Material 98
E-payment on the World Wide Web 98
Section C Online Surfing 106
E-Bank 106
Section D Supplementary Reading 108
Gates:China Will Become Biggest User of Broadband 108
Chapter 9 Security Issues 109
Section A E-Business Essentials 109
Security Requirements and Threats 109
Section B Online Reading Material 113
A Security Plan for E-Business 113
Section C Online Surfing 116
Upgrade Security Guard 116
Section D Supplementary Reading 120
Why eBay Is Buying Skype 120
Chapter 10 Customer Service Strategies 124
Section A E-Business Essentials 124
Customer Service 124
Section B Online Reading Material 126
Supporting Customers Online 126
Section C Online Surfing 133
Discussion Forums and Chat Rooms 133
Section D Supplementary Reading 135
The Finer Points of E-mail Etiquette 135
阅读材料参考译文 138
参考书目 173
- 《电子商务概论》李琪主编 2004
- 《电子商务师 电子商务员 助理电子商务师 电子商务师 高级电子商务师》劳动和社会保障部教材办公室组织编写 2004
- 《电子商务概论》郑菊萍主编;陈含灵,管露佳副主编 2016
- 《电子商务》(美)道迪·伯约恩·约尔克斯(Dotty Boen Oelkers)著;唐少清,赵俊雪译 2002
- 《电子商务概论》覃征等编 2006
- 《电子商务概论》才书训,王雷震主编 2009
- 《电子商务》方建生,杨清云,邱碧珍主编 2012
- 《电子商务》方建生,杨清云,邱碧珍主编 2014
- 《电子商务概论》王圣元著 2017
- 《电子商务概论》胡玫艳主编;李淑君等编 2007
- 《出版探索 纪念武汉大学编辑出版学专业创建廿周年校友论文集》罗紫初,方卿主编 2003
- 《莎士比亚新论 武汉国际莎学研讨会论文集》阮珅主编 1994
- 《武汉会战》薛岳,赵子立等著 2015
- 《武汉会战亲历记》全国政协文史和学习委员会编 2015
- 《《科学》中的理化地生 武汉版 九年级 下》《科学》课研究组编 2006
- 《《科学》中的理化地生 武汉版 八年级 下》《科学》课研究组编 2006
- 《《科学》中的理化地生 武汉版 七年级 下》《科学》课研究组编 2006
- 《数字时代出版产业发展研究》黄先蓉,罗紫初主编 2007
- 《科学中的理化地生 九年级 上 武汉版》《科学》课研究组编 2006
- 《科学中的理化地生 七年级 上 武汉版》《科学》课研究组编 2006