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Advertising and Integrated Brand Promotion 第5版
(美)托马斯·C.奥吉恩,(美)克里斯·T.艾伦,理查德·J.西曼尼克著2009 年出版584 页ISBN:9787811226959本书介绍了什么是广告,以及如何进行广告与品牌促销,并涉及广告学的社会、伦理和管制方面的内容。
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ADVERTISING AND INTEGRATED BRAND PROMOTION FOURTH EDITION
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GEORGE E.BELCH & MICHAEL A.BELCH2002 年出版847 页ISBN:0072866144 -
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GEORGE E.BELCH MICHAEL A.BELCH1990 年出版892 页ISBN: -
Introduction to advertising and promotion an integrated marketing communications perspective third e
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